Data Driven Insights for Retail Asset Performance & Management

Measure, Manage, and Maximise Your Profits

What is Centre IQ?

Centre IQ is an analytical tool that provides a comprehensive overview of a retail asset’s performance and potential. It we assess various critical elements of a retail centre or commercial property to establish a baseline score, which represents the current state of the asset.

By analysing the data, Centre IQ helps property owners and asset managers understand areas of unrealised value.

Why is Centre IQ important?

Putting your asset under the microscope we analyse six key elements of your asset so we can establish a baseline score for your asset before we deploy our strategic response. By doing this we have a position to measure and fine tune the strategic asset plan, so you can see how the engagement is adding value.

We analyse the following:

Physical

Carparks, signage, building wear and tear, access, and cleanliness

Operations

Operating expenses review, digital strategy and marketing, internal signage, staff, systems, and processes

Financial

Accounting systems, management reporting, rental benchmarking, and NOI analysis

Current Mix

Usage versus demographics and helix personas, social media rankings, RTRL analysis, and fit-out standards

Tenant Review

Sales analysis and bench-marking, majors and specialty retail plan review, and analysis of current vacancies and expiries on a shop-by-shop basis

Intelligence

Current data sources: traffic, demographics, trade areas, customer insights, and competitor analysis

Once we establish your asset Centre IQ, then we get to work improving it and maximising your asset's profits.

Centre IQ

The “must have” data that adds value to your asset

1. Data Collection

The first step involves gathering extensive data on the retail asset. This includes physical attributes like the condition of the property, car park availability, and cleanliness, as well as operational aspects such as current marketing strategies, staff efficiency, and internal systems.

2. Analysis

Centre IQ analyses the collected data across key elements that affect the asset's performance, including operations, financial metrics (like rent benchmarks and NOI analysis), current tenant mix, and broader market intelligence.

3. Scoring

The tool assigns a baseline score to the asset, which reflects its current state and performance levels across the analyzed metrics.

4. Strategic Planning

Using the baseline score and the detailed analysis, Centre IQ helps identify strategic opportunities for improvement. This could involve enhancing tenant mix based on demographics, upgrading facilities, optimizing expenses, or adjusting marketing strategies.

5. Implementation

Property owners and asset managers use the insights and recommendations from Centre IQ to implement targeted improvements and strategic changes aimed at enhancing the asset's value and performance.

6. Monitoring